Wes Gerhardt

C.E.O. & Founder

 

Wes Gerhardt is a dealership performance architect, operator, and the founder of AceInnTheHole—a modern training and execution platform built to make the car business sharper, faster, and more disciplined.

 

Wes has lived every corner of the automotive business—sales floors, purchasing, finance, subprime, leadership, and turnaround environments. He’s known for cutting through noise, calling out bad habits, and installing systems that actually work under pressure.

 

Wes doesn’t coach from theory—he coaches from experience. His approach blends competitive mindset, real-world process, KPI accountability, and locker-room leadership to help dealerships stop winging it and start winning on purpose.

 

AceInnTheHole was built for operators who want more than motivation—they want a playbook, a scoreboard, and a standard. Wes’s mission is simple: raise the level of execution in the car business and help driven people become undeniable.

Ace Playmaker 

AI Assistant

 

Ace is the AI assistant inside AceInnTheHole—built to think like a top-performing dealership leader, not a generic chatbot.

 

Ace helps salespeople, managers, and operators execute at a higher level by delivering real-time coaching, skill tracking, KPI insights, accountability prompts, and performance feedback—on demand. Whether it’s sharpening sales conversations, reinforcing process, tracking daily activity, or preparing for game-time moments, Ace keeps users locked into winning habits.

 

Unlike traditional training tools, Ace adapts. It learns performance patterns, reinforces strengths, exposes gaps, and pushes users to compete against yesterday’s version of themselves.

 

Ace exists for one reason:

to eliminate excuses, tighten execution, and help teams play at a championship level—every single day.